Microblogging is a great way to reach many people instantly. In education students can use microblogging to send notes, links, files,m alerts, assignments, and event to each other. I see this as a way to remind my students of upcoming assignments, events, tests, or a change in plans previously discussed. It is a tool that definitely all athletic programs should look to incorporate. It can tell fans about upcoming special events, game results, or a change in schedule. It can be used to remind people to come support the individual teams. And because the advertising is free, it can be used to attract new fans. It is an essential tool in reaching a broader fan base than other technological means like email or a website. Many people microblog on a regular basis so the information sent can be seen by a vast array of people. Just as microblogiging can promote a program it can also damage the reputation of it as well. The key to successful microblogging is keeping posts appropriate at all times.